I have been recently focusing in developing SaaS platforms: creating seamless experiences across different channels and user types; managing design systems and documentation that leads to adoption and tech debt reduction; devising strategies that ensure scalable and future-proof environments capable of handling growing business demands and technical requirements.
I’m involved in: leading interviews and design thinking workshops with stakeholders; using AI-assisted research and synthesis to help drive discovery into ideation; prototyping ideas and testing their viability with business and engineering; shipping designs as close to code as possible, among others.
I think like a detective: I gather insight on business needs, competitive models, technical constraints, and user needs and challenges, and I help teams connect the dots into cross-functional alignment on what we need to build and making sure we're building it right.
Having extensive hands-on coding experience, I excel at identifying risks early. I can act as a translator between design and engineering, and help everyone understand each other's concerns and challenges without anything getting lost in [tech] translation.
I’m a fierce advocate of delivering design information –from layouts, to specs and PRDs– as close as possible to code and the frameworks being used, to reach fidelity and parity faster and to reduce feedback loops that cause delays and friction.
p.s. I believe in handshakes, not handoffs. Design and engineering's collaboration should start at the beginning of the project, not when Jira tickets are created. It should be a constant, symbiotic relationship, where standups and critical touchpoints can ensure that challenges are tackled early on.
1996, M. Arch / Tulane University, New Orleans
1998, M.S. Visual Comm. / Pratt Institute, NYC
2000, MFA Design / School of Visual Arts (SVA), NYC
